Month: November 2007
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Should brand consultants serve as policy advisers?
In a November 6 interview with the Council on Foreign Relations, Simon Anholt, who coined the term “nation-branding,” says advertising is an “utterly futile” way to change perceptions of a country and instead argues that countries should change the way they operate first. The traditional way of marketing a country is way off, says Anholt,…
Management Excellence 