Month: January 2008
-
Why U.S. federal government agencies don’t brand themselves
In an article titled “Treasury’s £2.4m on ‘image’,” U.K.’s The Sun newspaper states that England’s “Treasury chiefs have blown £2.4million in a year on image makeovers. The cash was spent on logos, branding and marketing staff to promote the work of the department and its agencies.” The article notes that the “biggest spender was the…
-
Sneak preview: new John Wiley book on branding
In a week, I will be interviewed for a book on aligning the internal and the external brand. The book, which is as yet untitled, is being published by John Wiley. The author of the book is Dr. Claudia Fisher, founder, Lemontree Brand Strategy. With Claudia’s permission, reprinted below is the text of the interview…
Management Excellence 