Month: March 2010
“Toyota Comes Out Swinging”
Download now or preview on posterous Toyota-Part2-WhenPRDestroysBrand-DannielleBlumenthal.doc (27 KB) I heard it on CNN this week and can’t get the phrase out of my head: “Toyota Comes Out Swinging,” they repeated, over and over again, echoing the carmaker’s claim that the so-called “runaway car problem” is not really a problem. To repeat something I said…
Did a Culture of Cover-Up Destroy The Toyota Brand?
Download now or preview on posterous Did-A-Culture-Of-Coverup-Destroy-Toyota-Brand_by_Dannielle-Blumenthal.doc (35 KB) I’m pretty sure that Toyota has had sufficient time—count it up with me now, a quarter of a century!—to figure out a way to communicate effectively about their cars’ tendency to speed out of control. Yes, it’s true: According to Time Magazine, they first started recalling…