Month: January 2012

• The Middle Manager’s Double-Bind

  One of the subtle but standout moments in the movie “Margin Call” occurs when a certain middle manager gets fired. The manager had been working in-scope, “keeping the train running on time.”And above and beyond, sounding an alarm about the equivalent of a bomb on the train tracks ahead. Middle management doesn’t divert trains. The alert…

  dannielleblumenthal

  January 21, 2012

  branding, Management, Uncategorized

  Dannielle Blumenthal, Employment, Margin Call, Star Trek: The Next Generation

• The Brand Power of a Chocolate Chip Cookie – Doubletree by Hilton (TM)

  Image via Wikipedia Among hotels the Doubletree by Hilton (TM) – I call it “The Doubletree” for short – is famous for giving you a warm chocolate chip cookie upon arrival. But inside that cookie is much more than gooey chocolate chips. Actually it holds an entire management philosophy that, studied closely, also gives you…

  dannielleblumenthal

  January 5, 2012

  branding, Management, Uncategorized

  branding, branding – general, Chocolate, Chocolate chip, Chocolate chip cookie, Cookie, Cooking, Dannielle Blumenthal, Doubletree, Home, Hotel, Marketing

• How Can Public Affairs/PR Specialists Prove Their Worth?

  Image via Wikipedia  Thought provoking article by Gordon G. Andrew, managing partner at Highland Consulting, “Why PR Is Often Missing At The Senior Management Table.” He argues that PR (in government, public affairs) isn’t taken seriously by senior leaders because: They lack acknowledged credentials equivalent to an MD, MBA, etc. (I think to myself –…

  dannielleblumenthal

  January 4, 2012

  government, Management, Uncategorized

  Andrew, branding – general, Business, Credential, Dannielle Blumenthal, Decision making, Leadership, Project management, Project Management Professional, Stock market

• The Essence Of Change Is Adding

  The classic New Year’s resolution is weight loss. Whichever way you slice that it involves restriction, right? As in less calories. But what if weight loss, and other desired changes, had more to do with adding things to your life than taking them away? After all isn’t deprivation a top reason why diets fail? So…

  dannielleblumenthal

  January 4, 2012

  Management, Uncategorized

  branding – general, Dannielle Blumenthal, Health, New Year, New Year Resolution, Penelope Trunk, Programs, Shopping, Support Groups, Weight loss

• Leader vs. Loser

  Image by GoldMoneyNews via Flickr One day, two employees, different companies, both branded. Both in front-line customer service jobs that don’t pay a heck of a lot. Each in a role that could turn out a job or a career. The behavior each person exhibits – not their personalities, background, friends or anything else –…

  dannielleblumenthal

  January 1, 2012

  Management, Uncategorized

  Behavior, branding, branding – general, Business, Business Services, Customer, Customer Management, customer service, Dannielle Blumenthal, Entrepreneur, Hollywood, retail brand