Month: March 2012
10+ Words To Use Besides "Branding"
In my experience, most people like and appreciate branding, but they themselves don’t want to be branded. So when you promote the concept of branding within an organization, talk directly about the benefits that most appeal to your audience and avoid the word: 1. Professionalism 2. Standardization (or consistency – if you can throw in…
To Build A Brand, Ask "Where’s The Party?"
Photo by The Next Web via Flickr Seriously, yes. If you want to build a great brand, it’s all about connecting people – in a way that’s engaging and fun. Hopefully it’s also meaningful – the Woodstock of its generation. The Relationship-Based Enterprise by Roy McKenzie explains in a methodical way how to do this,…
Learning to Succeed In A New Job
http://www.flickr.com/photos/usfbps/4606541069/ Thanks to everyone who gave me advice on this. What follows is a combination of their tips and some things that I have observed. Hope it’s helpful to you as well: I. Personality Humble Nice Positive Team player Authentic Diplomatic Talk judiciously Curious II. Community Commit to adding more value than you subtract Use…