Month: June 2012
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The Whistleblower’s Brand Paradox
Martha Payne’s lousy school lunch, via her blog, Neverseconds. Conventional communications advice is to “stay on message.” It is as if leaders have a script (wait, they do – it’s called “talking points”) and they’re supposed to read from it. Like an actor in a play. In real life things are not that simple. People don’t believe…
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Private Equity and Venture Capitalists: The New Brand Champions
“Vulture in Tree” by Howard Ignatius via Flickr Branding is a fascinating phenomenon because it’s the ultimate social experiment. I see it as a sociologist and as a marketer so look at two angles at once: An internal effort to create the ideal corporate culture for the desired kind of productivity An external effort to…
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Supervisors Are The Key To Employee Re-Engagement
Photo by slworking2 via Flickr According to a recent white paper by Management Concepts, in the typical workforce most employees are disengaged: 25% are “engaged” 55% “sit on the fence” – some days engaged, the other days checked-out 20% are “working against the grain,” either “actively sabotaging” or “waiting to retire” Disengagement is invisible but…
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7 Real Ways To Introduce Organizational Change
This morning I was fortunate to attend a workshop sponsored by Jive Software as part of its “Jive Live” tour. (The workshop was free and open to the public, and this is not an endorsed post nor an endorsement of the company or its products.) Jive is part of the new wave of “social business”…
Management Excellence 