Month: August 2012
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10 Ways To Fix Up Your Personal Brand With LinkedIn
Photo via Flickr; no endorsement of this blog expressed or implied Maybe personal branding is egotistical, dehumanizing, or otherwise bad. Still, everybody needs a resume, everybody uses LinkedIn, and it’s free. The platform can be daunting for people who aren’t used to it. But you don’t have to be a technical wizard to fix up…
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Hangups About Branding
Though in my head I’m a brand academic, in real life I am paid to be a communications practitioner. And in that capacity I have been feeling fairly hung-up lately, stuck in a “doom loop” of questions like: What is a brand? What you mean to say (the intention) or what people think you’ve said…
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Think Win-Win About Your Brand
Once upon a time, all you had to do to get customers was. . . SHOUT. The mass media acted as a one-way microphone and the objective was “awareness”. Coca-Cola is a perfect example – a powerful global brand built on clear, unadulterated, awareness. It is difficult to imagine a better recognized brand icon.Today, however,…
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"It’s The People, Stupid!" Why Branding Fails To Inspire Loyalty – And What You Can Do About It
‘To brand or not to brand?’ used to be a decision. Today, it’s a given – and branding has been embraced by individuals and organizations across the board. Whether one is overseeing a major corporate brand (James Gregory’s Leveraging the Corporate Brand), or simply managing one’s own career as a ‘free agent’ (Tom Peter’s The…
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The 3 Fallacies Of Branding: Intentionality, Rationality and Transparency
If you were to ask me how I got to this place in life, the most honest answer would be “I don’t know.” I don’t know how most people I know got to where they are either. G-d has a strategic plan for everyone (I actually think we get input on that before we’re born).…
Management Excellence 