Month: September 2012
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Communicating Amid a Fractured Narrative: The Secret Nobody Tells You
In the days before the Internet, and particularly social media, it was hard to get a real clue about anything. If “they” told you something was true – parents, school, job, media, religion, government, university, etc. – you generally believed it. Especially if it was in a book. If you didn’t, it was your fault…
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8 Ways To Encourage Change Agents In Government, What Are Yours?
1. Drawing on change agents in a local environment to solve a local problem innovatively. Example: CBP’s Small Vessel Reporting System, which started as a pilot in Florida. I worked on the outreach for the project, which is critical when you consider the potential threat a terrorist can do with hidden WMD in a small boat,…
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Using Principles of Branding to Address Mistrust of Government
This is in response to the question of “Why do people mistrust government?” A comprehensive answer would get into politics, history, sociology, economics, philosophy, etc. I can talk about it from a branding perspective. Definitions Here the noun “brand” means “your image” and the verb “branding” means “positioning” or the act of distinguishing yourself so…
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Functional vs. Emotional Branding in the 2012 Campaign
Image via Wikimedia Maybe “branding” is a relatively new word for the mainstream, but the use of it in politics is old. They called it other things, probably – I couldn’t tell you. But there’s no doubt that the great political consultants are the equivalent of great brand strategists. Some examples: Roger Ailes, Dick Morris,…
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5 "Normal" Mistakes Leaders Make That Starve The Organization To Death
Veterans of the workplace know that there is “nothing new under the sun.” Leadership and management initiatives, fads and buzzwords come and go. But the basics always hold true. Yet this does not stop leaders from regularly making the following mistakes, so often that one can think of them as “normal.” Unfortunately, the fact that…
Management Excellence 