Month: November 2012
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Solve The Problem: Symptom vs. Cause
The other day someone told me that they didn’t care much about the outcome of the election because “nothing changes anyway.” The only thing that bothered them though was the “policy of killing babies.” OK, the abortion debate. I wasn’t going to ruin a good conversation by responding the way I wanted to: “You must…
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Aligning The Big 5: Knowledge Mgmt., PR, Corp. Comm., Internal Marketing & The Visual Brand
Think of the modern economy as a funnel. Services sits at the very top and captures nearly everyone. No matter what you actually do, you get employed and stay employed based on the quality of your relationships with others. Knowledge represents fewer people, but captures many. If you are a technical or subject matter expert of any…
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10 Q&A For A PR Class
One of my interns asked me to help with a class assignment. Sharing this Q&A in case it might be helpful to others interested in the field of PR or government. 1.Please briefly describe the duties and responsibilities associated with yourposition and give the name of the profession? I am the communications director for a…
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The 5 Nuts & Bolts of Operational Communication
Photo by Mark Evans via Flickr A long time ago I had a boss who compared branding to the game of dominos. Also to a light switch. At the same time. If you are into branding you know that it soaks into your mind. It’s like trying to wash red Kool-Aid out of a white ceramic…
Management Excellence 