Month: January 2013
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10 Reputation Mistakes You’re Making Right Now
1. Ignoring gossip: By its nature you cannot hear it, but it affects you whether you are listening or not. 2. Waiting for complaints: People attack in packs. Early intervention means seeking out customer unhappiness while they are still too timid to “make trouble.” 3. Making excuses for no metrics: Google Search is a metric.…
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Authenticity Is Overrated
Scenario 1 “Come over here, Mommy. I have to show you something.” “What? I’m working.” “It’s _____. Look at this post on Facebook.” I peered over my computer at hers. “There he goes again, trying to be cool.” Sometimes you just want a teacher to be a teacher. Scenario 2 A month ago, in the…
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The Unit of Work Is The Project (Email = Dangerous Crutch)
Even the most creative solo endeavors are really projects. Photo via Wikimedia. Just wanted to take a minute and share briefly the kinds of conversations I’m having lately, about how the nature of work is changing. Basically there seems to be a growing recognition that organizing your work around email is not the best way to…
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Rule #1: Don’t Make The Customer Think
Image: Zen Garden via Wikipedia Apple. Microsoft. Coca-Cola. IBM. Google. As of October 2012, these were the world’s 5 most most powerful brands, according to Forbes, drawing on research by Landor and Penn Schoen Berland. You can get a glimpse of the methodology by which they made that call (they won’t tell you everything of course) but at the…