Month: April 2013
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A false kind of liberation: 10 one-sentence stories
Screen shot via Jezebel “How do the best writers convey grief without alienating the reader or lapsing into melodrama?” – Emily Rapp “A Clear View of Raw Emotion,” (Wall Street Journal, March 29, 2013) by Emily Rapp is about the experience of losing her son to a terrible disease. Rapp’s way of dealing with the…
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Print Mailers Must Have A Coupon: 7 Lessons in Marketing, Management and Life
Not everything can be a longish blog so here are a few assorted ideas collected over the past few days and the experiences that prompted them: 1) Print mailers must have a coupon. Don’t waste money sending “awareness” flyers. If you’re good you can do both. Example: Sephora @ JC Penney sends a mailer telling me about…
Management Excellence 