Month: May 2013
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The Wrong People Are In Charge Of Your Brand
Photo by Deb Nystrom via Flickr “One of our main criteria for joining the team was — you could not be a jerk.” – Anon. Branding is always a marketing exercise, but its first and primary goal is the recruitment and retention of high-performing employees through continuous organizational development. The brand tells you what kind…
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That Yawning Gap Between Leadership Books And Reality
Look. I am not here to lecture anyone. But it is hard to understand how there can be so much good advice about leadership flying around, and yet there is such utter cluelessness about basic common sense. Like how to treat people when you meet them. How about saying: Hello? How are you? How’s the…
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(Someone just read this and made a billion dollars.)
There is a converging body of thought suggesting that the workplace of the future will not wait for leaders to find experts – hierarchy is old school and so is matrix management – too slow, too complicated, impossible to administer. Rather we will assemble “flash mobs” of talent as a job needs to be…