Month: July 2013
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Internal Branding: Three Documents You’ll Need
Declaration of Independence via the Library of Congress. Most organizations inaccurately see internal branding as a process of indoctrination when in fact is is about leadership and management. They underestimate the employees’ need and capacity to think and be engaged. In reality, internal branding should bring the following three things together so that employees understand how to…
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Management Best Practice: Mystery Shopping
So I was checking out of the grocery store today and thinking what a pleasant experience it was to shop there. Looked up at the community bulletin board on the way out and there it was: “Mystery Shop Report” …posted for all the world to see. The one-page report ranked the store’s performance on 5-10…
Management Excellence 