Month: November 2013
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Chief Conversationalist: Why Federal Agencies Still Shy Away From Real Engagement
It is better to be the river than the moat. Photo by Colin via Flickr. Recently I read that people trust federal employees, but they don’t trust the federal government as a whole. According to survey after survey, trust in this institution is at an “all time low.” From a common sense point of view,…
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Focus: It Is Always A Problem Of Leadership
Sherlock Holmes has focus. “What are we trying to achieve here?” It’s such a simple question. But for a messed-up organization, the answer is impossible. They’re divided against each other on the inside, fighting to look good on the outside, and afraid to stand behind a priority that isn’t the flavor of the day. So…
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Open Government, Branding & The Fishbowl
Photo by Tristan Ferne via Flickr In today’s “open,” social media-dominated times, private sector branding and government branding are completely different animals. Private sector branding is about making money through the construction of an image that adds a premium to the real value of the product. Given the raging demand for authenticity, the strategy is…