Month: January 2014
-
What Rebels See In The Football Game
Photo by iam_photography via Flickr Being a change agent is not a convenient way to live. It’s risky, because there is no recipe. You think about it a lot – it becomes a kind of life goal, even though you know the situation is only temporary. So why bother? Because I don’t feel alive unless I’ve…
-
The Brand-Centric Business In 5 Steps
Many people make the mistake of thinking that branding is separate from business operations. Here is a new slide I put together (download at SlideShare) showing how branding is key to managing day-to-day operations, no matter what environment you find yourself in. The reason branding is so important is that it guides all of your…