Month: December 2014
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5 Laws of Branding You’d Rather Not Hear
1. Branding is about making money – not making you feel good. Last year’s “The Lone Ranger” was a box-office flop. Its star Johnny Depp commented, “They had expectations that it must be a blockbuster. I didn’t have any expectations of that. I never do.” Maybe Depp doesn’t care, but Disney surely does, having lost $160-190 million on…
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A Beautiful Woman
She was standing at the head of the line, irritating all of us. What the heck is taking so long? I thought it and felt ashamed. Here I am at Caffeine Anonymous: a coffee junkie. The guy in front of me was doing a strange, nervous dance. His toddler was impatient too, and he was…