Month: February 2015
All Roads May Lead To Open Opportunities
My first years in government were not exactly easy. Well, let’s correct that – they have never really been easy. The bureaucracy was built, at least conceptually, to process many people in a relatively efficient way – employees included. The idea of “individuality” was an anomalous. Not bad, necessarily, but sort of like finding a…
The 10 Essential Tasks Of A Knowledge Manager
Nobody wants to think about knowledge management, but everybody needs it. Here are the basic things an organization should have covered as part of its KM system. 1. Establishing an information architecture for multiple user groups, permission levels, and knowledge sharing environments 2. Maintaining the architecture, adding and removing people from user groups 3. Locating…
An Understanding of All Things Brand. The 10K Foot View
You have to understand that a brand is way beyond a logo now. You do understand that, because the Mad Men paradigm where we cook up Frankenstein in the lab and serve it up to you has been destroyed. In its place is an open kitchen where you can see me cooking, and if I…
New Video: "Holistic Brand Management"
An abbreviated version of a guest lecture I gave tonight (Feb. 11, 2015) for the students of University of Maryland University College. Yes, those are my Beats. All opinions my own. – Dannielle – By Dannielle Blumenthal, Ph.D.