Month: October 2016
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Branding & The Office Of Enterprise Risk
Branding and reputation are integrally related. The one is built on the other. And when your organization operates in an “at risk” way for an extended period of time, you can be sure that both will falter. How can you prevent such a crisis from occurring? Thinking from a branding point of view, you want…
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Government Communication Will Not Regulate Itself
I’m sure by now you’ve seen a headline attacking the amount of money the government spends each year on “public relations.” These are coming from a report published by the Government Accountability Office just this week which noted that “public relations” experts employed by the government make about $500 million in total a year. The…
Management Excellence 