Tag: branding
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Becoming Brand-Driven: A Cure For What Ails You
The key difference between the terms “brand management” and “management” is the term “brand.” Here, we use it to refer to the intangible value added by the customer’s feelings toward the organization–a combination of awareness, trust, loyalty and positive identification. While visual and verbal symbols matter (the logo and the tagline), they are only a limited expression of…
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Notes & Planned Talking Points – GovExec #CXSummit, Nov. 2, 2017
Background Yesterday, November 2, 2017 I participated in an event called “The Customer Experience Summit: Building Trust In Government,” on a panel about branding and trust, in a personal capacity. The discussion was sponsored by GovExec.com in Washington, D.C. and included Chuck Young, Managing Director of Public Affairs at GAO, and Jeremy Zilar, Director of…
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The Audience Was Not Happy
What is not measured is not managed.I attended a training session a couple of days ago that was sponsored by another office at work.The subject matter was the Baldridge method of quality control and how we apply it to our organization. This topic and all related topics is incredibly interesting to me. It should be…
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Branding is for Bubblebrains
Have you heard about this new term of art in branding? “Brandcuffs.” It sounds like some sort of adult toy. I had to look this up. Turns out that “brandcuffs” are a restrictive style guide, so strict they don’t allow any wiggle room when it comes to conveying the brand. The point of course is…
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brand transparency (2002) by Chris Macrae: open source, full text [recovered]
For many years I was despondent that this text, posted more than a decade ago by me on Chris’ behalf for public consumption, had apparently been lost. It originally appeared at the (now-defunct) Institute For Brand Leadership website, where I served as director from 2001–2003. Fortunately, I found it on the Internet Wayback Machine. All…
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Where Men Are People & Women, Dolls: A Review Of Ridley Scott’s "The Martian"
An otherwise outstanding movie is marred by the pervasive portrayal of men as complicated, three-dimensional beings versus women who exist mostly to nod their heads and smile. Matt Damon of course is phenomenal. As NASA Astronaut Mark Watley, stranded on Mars after a mission gone bad, he breathes life into the role of a man…
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Why It’s Not A Good Idea To Manipulate People
Branding is often equated with manipulation. Unfortunately, some people can indeed take advantage of its tactics to succeed at work, and in the process step on the very people they are supposed to lead. They are encouraged to do so because metrics of CEO performance have little or nothing to do with genuinely treating people…
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Integrated Management In Government: The Critical Role of Branding
Integrated Brand-Based Management In Government: The Critical Role of Branding from Dannielle Blumenthal, Ph.D. – By Dannielle Blumenthal, Ph.D.
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A Simpler Way To Manage People
A few years ago I had an interview for a supervisory job at an agency that shall remain nameless. “What would you do with a workforce that is largely unmotivated?” the interviewer asked me. “How would you get them going again?” On that day I must have been unmotivated, too. “I don’t know,” I said.…
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An Understanding Of All Things Brand: The 10K Foot View
You have to understand that a brand is way beyond a logo now. You do understand that, because the Mad Men paradigm where we cook up Frankenstein in the lab and serve it up to you has been destroyed. In its place is an open kitchen where you can see me cooking, and if I…
Management Excellence 